How MacroGen Helps Designers Create Digital Assets

Turn Your Designs into Digital Wealth Creating Assets

PatternMaker 7.5 is powerful for drafting and editing, but MacroGen extends the potential of pattern drafting for the fashion designer. It allows you to create future forward digital patterns – Pattern macros, which are measurement-driven pattern systems.

This means the designer is not just creating a single pattern. Imagine creating a pattern that can rebuild itself in another set of measurements. That is what you can create with Macrogen. Do you have a pattern you draft regularly? Your signature dress, top, trousers, or even a full collection? Instead of drafting the same style repeatedly for different clients, the designer can create a macro once and reuse the pattern for different clients. This way, you can satisfy every customer with their own custom-fitting version of your design. That is haute couture on fire!!

I had heard of parametric design, but it seemed too far off for the regular designer until I used Macrogen. Macrogen has allowed designers like me to create macros for sale and for use in in-house production. 

For designers who offer custom-fit services, this is extremely useful. It makes made-to-measure work more manageable and more scalable. It also helps maintain consistency, because the logic built into the macro is applied each time it is used.

That is valuable not only for designers who sew garments, but also for those who teach pattern making, build digital products, or want to develop a more efficient business model.

This is where digital pattern work takes you beyond the daily grind into building  business assets. Your designs become assets, not just tools for cutting. The designer is no longer only selling time and labour. The designer can create assets that will generate passive income now and in the future.